Sugar Sand Beach RV Resort

Sugar Sand RV Privacy Policy

Privacy, Data Use & Communications Policy

Effective September 1, 2026

Sugar Sand Beach RV Resort (“Sugar Sand,” “we,” “us,” or “our”) collects information reasonably necessary to operate our resort, website, and reservation services. This may include names, addresses, email addresses, telephone numbers, reservation and occupant information, RV and vehicle details, license-plate information, payment and transaction records, communications, preferences, waivers, and safety, accessibility, emergency, or incident information voluntarily provided. We may receive information directly from guests or reservation holders and from booking channels, payment processors, communication providers, and other service providers.

Our website and connected services may automatically collect IP address, approximate location, browser and device information, referring pages, cookies or similar identifiers, and website activity. Where lawfully used, we may also collect outdoor or common-area security video, property-access records, guest-network information, and recordings or automated transcripts of telephone calls, chats, or messages after providing any notice or obtaining any consent required by law. Reviews, photographs, guest-book entries, or other content intentionally submitted for publication may be displayed publicly.

We use information to respond to inquiries; create and manage reservations; process payments; provide check-in, payment, safety, and guest-service communications; operate and secure the property and its systems; prevent fraud; maintain accounting, tax, insurance, waiver, and legal records; resolve claims or disputes; improve our property and services; measure website and advertising performance; and conduct lawful marketing.

We may disclose information only as reasonably necessary to providers and professional advisers supporting reservations, payment processing, website hosting, email, text messaging, telephone services, accounting, insurance, legal services, security, analytics, and advertising; to authorities or others when required by law or reasonably necessary to protect guests, rights, safety, or property; at a guest’s direction; or as part of a financing, merger, sale, reorganization, bankruptcy, or transfer of all or part of the business. Third-party services, including reservation and payment providers, process information under their own privacy terms, and information may be processed in locations where those providers operate.

Sugar Sand does not currently sell guest reservation, contact, or payment information to data brokers or receive money in exchange for it. However, Google Analytics, Google Ads, and similar technologies may receive online identifiers and website activity, and some laws may characterize certain analytics or advertising disclosures as a “sale,” “sharing,” or targeted advertising even when no money changes hands. These tools may use cookies or similar technologies to measure traffic, sessions, conversions, and advertising effectiveness; prevent fraud; and, where enabled and permitted, personalize or retarget advertising. Users may manage available cookie choices, browser settings, Google privacy or advertising controls, and legally required opt-out mechanisms. Before materially changing these practices, Sugar Sand will update this notice and provide any consent or opt-out rights required by applicable law.

By providing contact information and, where required, giving consent, guests authorize reservation-related emails, telephone calls, and text messages concerning inquiries, payments, arrival, safety, and their stay. Promotional communications are sent only as permitted by law. Marketing emails may be stopped through the unsubscribe link. Text messages may be stopped by replying STOP or otherwise clearly asking us to stop. Message frequency varies, and message and data rates may apply. Consent to promotional text messages is not a condition of making a reservation. Following an opt-out, Sugar Sand may use another lawful communication method for essential reservation, payment, emergency, or safety matters.

No mobile information will be shared with third parties or affiliates for their own marketing or promotional purposes. All other sharing described above excludes text-messaging originator opt-in data and consent; that information will not be sold, rented, or shared with third parties.

We retain information only as reasonably necessary for operations, reservations, accounting, taxes, security, insurance, disputes, and legal obligations, after which it may be deleted or deidentified when practicable. We use reasonable administrative, technical, and physical safeguards, but no electronic system or transmission method can be guaranteed completely secure. Qualifying security incidents will be investigated and notices provided as required by applicable law.

Our website is intended for adults and is not directed to children under 13. Reservations must be made by an adult. We do not knowingly collect personal information online directly from a child under 13 without legally required authorization. Limited information about minor occupants provided by a parent, guardian, or reservation holder will be used only for reservation, safety, emergency, or legal purposes.

Depending on applicable law, individuals may request access to, correction of, deletion of, or a copy of their personal information, or may object to or opt out of certain processing. Requests are subject to identity verification, legal exceptions, and records we are required or reasonably entitled to retain.

Privacy requests may be submitted to:

Sugar Sand Beach RV Resort

11200 Porpoise Point Road

Matlacha, Florida 33993

SugarSandBeachResort@gmail.com

(239) 676-3880

We may update this policy as our business, vendors, technology, or legal obligations change. The effective date will be revised when changes are posted.